Multimodal Discourse Analysis and Audience Engagement of Meme-Based English Teaching on Instagram @kotesu_8
Komang Teguh Suyadnya • 2201541015
Supervised by Dr. I Nyoman Tri Ediwan, S.S., M.Hum. and Gek Wulan Novi Utami, S.S., M.Hum.
3
Instagram Reels
Multimodal Analysis
7.3M+
Total Views
Organic Reach
2,403
Comments Coded
Thematic Coding
3
Core Metafunctions
Kress & van Leeuwen
Addressing the Research Gap
"While multimodal discourse analysis is common in traditional media, the 'natural habitat' of pedagogical memes on Instagram remains largely unexplored. This study bridges the gap between digital humor and real-world English acquisition."
By merging Kress and van Leeuwen (2006) with Braun and Clarke (2006), the research reveals how 'progressive reveal' serves as a critical temporal strategy for managing cognitive load in short-form educational videos.
Progressive Reveal
A temporal strategy discovered as key to managing learner cognitive load in reels.
Participatory Pedagogy
Comment sections function as bilingual spaces for peer-driven linguistic extension.
Meme-based Scaffolding
Humor serves as a low-stress entry point for complex grammatical structures.
Given-New Stability
Consistent layout mapping (ID to EN) provides a reliable visual anchor for learners.
The Three Reels
Multimodal artifacts selected for high audience engagement.
Structure of the Thesis
Introduction
Research background, problems, and methodology setup.
Chapter IILiterature Review
Theoretical frameworks and previous concepts evaluation.
Chapter IIIAnalysis
Multimodal and thematic findings from reels & comments.
Chapter IVConclusion
Synthesized findings and contributions to the field.